Xiangwushuo is an interactive platform for the exchange of idle items, which realizes barter in the form of "item-point-item". 1. Background & Purpose 1.1 Background As a platform for sending good things to each other, Xiangwushuo (Mini Program), more and more people have a lot of interactions in the environment of "simple item exchange". At this point, assuming that I am the product manager of Xiangwushuo who just joined the company, everyone hopes to put forward some of my own opinions on the proposition of optimizing platform social interaction before my ideas are "assimilated" by the team. 1.2 Purpose To understand the current social situation of Xiangwushuo on the platform Understand the current social weaknesses of Xiangwushuo's platform
Put forward reference opinions to help solve the social weaknesses of the platform of Xiangwushuo 2. Introduction and Features of Enjoying Things 2.1 What can enjoyment say be used for Users of Xiangwushuo can earn points by sending idle items on the platform, and these points can be used to redeem idle items released by other users on the phone number list platform. Keywords: idle items, points. 2.2 What are the characteristics of enjoyment theory? The current mainstream idle platforms are: The idle platform of C2C: Xianyu, Zhuanzhuan Idle platforms of C2B2C: Aihuishou, Huishoubao Xiangwushuo belongs to the idle platform of C2C, but compared with other idle platforms, users do not use money to obtain items in Xiangwushuo, but realize barter through the
way of items-points-items. 2.3 Why do you want to socialize? Combining with the positioning of the above enjoyment theory, it can be found that the enjoyment theory does not belong to the type of e-commerce, and its positioning makes it far away from money, because in the enjoyment theory, the acquisition of goods is completely decoupled from the real currency, and the use of points such as points Tokens serve as the only transaction voucher and unit of account. Therefore, while enjoying its convenience—users’ feelings about the commercialization of second-hand idle goods are weakened, and its platform features are more prominent—it also makes it necessary to introduce more users to strengthen the ecological chain of its own platform and use more The